Robert Carroll's

Art Direction & Design

Advertising & Marketing Collateral

Ferrari is about speed and power, as well as elegance and reserve. This was what we worked to convey when Mattel Hot Wheels needed to promote their collector's line of Ferrari scale-model toys. Through a series of ads, brochures and catalogs, alternating between still and action images, we tried to show how speed and power look when sitting still.

  • Client: Mattel Hot Wheels
  • Role: Art Direction & Design

Formula 1 Collector Model Brochure
Formula 1 Collector Model Brochure
Formula 1 Collector Model Brochure
Formula 1 Collector Model Brochure
Formula 1 Collector Model Advertisement
Formula 1 Collector Model Advertisement
Ferrari Collector Model Advertisement
Ferrari Collector Model Advertisement
Ferrari Collector Model Advertisement
Ferrari Collector Model Advertisement
Ferrari Collector Model Product Catalog
Cover Design for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog
Product Rendering for Ferrari Collector Model Product Catalog